Gavin Grindon: What is the Museum of the Future?

“Museums are full of opportunity in the way that they confer legitimacy on certain ways of seeing the world, on certain ways of acting. They normalize them. They take on unpopular ideas and make them seem normal. They take ways of behaving that seem strange, and make them seem like that’s how everyone now behaves. A museum can be a really powerful point of doing that – that’s the reason that corporations are interested in museums and that’s exactly the same reason that we should be interested in museums if we want to change things.”